The short n sweet version of this is that it's a fundraiser for the Foundation for PT (http://foundation4pt.org/get-involved/about/) that has a little school rivalry component to it.
The funds part is simple: to join the team, donate $10. All $10 goes directly to the Foundation. You can donate more (or you can convince others (parents, colleagues, favorite running/biking/outdoorsy shops, etc) if you'd like, but to join the team it's only $10.
The competition part of it is also simple: for the next year (starting January 22, 2013) you just run, bike, or swim as many miles as you can.
Each week you log your miles (either by sending me an email or by logging them directly on the website that goes live January 1) and we keep a running tally. At CSM 2014 (in VEGAS!!), there will be a big grand somethingorother where
Rumor has it that at CSM 2014, there will also be a triathlon to run, so all your training will definitely pay off!
Aside from donations for joining the team, folks are also free to donate as they see fit - you could get a parent/friend/stranger to pledge $xxx per mile run/biked/swam (swimmed?) in a given week/month/fortnight, for example. Any flat donation that comes in can be counted towards membership dues - so if someone chips in $50, that's 5 new team members sponsored! If you know of someone who wants to donate but doesn't want to run/bike/swim, that's great too! Just send them my way and we'll talk logistics.
If you want to go a step further, you could also get involved in the blogging aspect of this. I'm not 100% sure how it'll all be set up (they're still developing it), but as I understand it, all team members will be able to blog about their experiences running/biking/swimming. Anything from hilarious mishaps to inspirational soapbox speeches are welcome! (There will be folks moderating it though, so nothing offensive please.) No commitment is required (so if you miss a week or whatever, no big), so any time you're feeling something worth sharing - share it!
This would also be a great gift to give if you're looking to encourage someone to be more active - you donate to a great cause AND you have a reason to hassle them about getting moving for the next year! (I actually threw together a certificate just for that...boom:
Anyone can be on the team - they don't even have to live in CO or be in any way connected to the PT field. (Cough ROSE cough). We just want folks who crank out the miles.
If you're interested in joining the team or have any questions, leave me a comment but make sure I have an email address to get back to you!
I look forward to running/biking/swimming with you guys!